A lot of businesses have had to change over the past year. Some have been in fortunate positions where they’ve been able to push on into success, but for most there have been extremely difficult decisions to face. Most have these were forced to be taken by coronavirus. It impacted some industries more than others, such as the travel industry or the hospitality industry. Unfortunately in some cases it forced businesses into bankruptcy or workers into redundancy. It has hit a lot of physical businesses, less so than those online, which has led to an influx of new businesses online. Some of these are physical businesses making a transition and others are people realising there are opportunities online and setting up shop. It means, to be successful in the online sphere of business at the moment, you need to work really hard. You need to be productive and to take the right steps to make your business succeed. Here are some tips on how productivity can help your business grow online.
How Productivity Can Help Your Business Grow Online
#1 Be Productive With Social Media
You would have no doubt seen how businesses use and interact with social media. Some use it simply as an online presence. Others like to run their businesses through their social media site…taking bookings, answering customer queries etc., no matter what you want from it, you need to utilise it in some way or form. It may also be a good idea to analyse your performance, and a way to analyse Facebook ads stats. The better business pages are the ones which see more activity. More activity means more work on your part – content is key here.
The more content you can ship to sites like Facebook, Twitter, LinkedIn, etc., the more sales you’ll get. You’re technically leading other people to your products and services by inviting them in through the content on your social media websites. Productivity means good content and often. The content depends on your target audience. Demographics are vital to ensure you hit the right tone.
Make sure it’s written well. You can get writers to do this for you if you’d like. You need to make sure there’s nothing controversial in what you put out there so that you don’t alienate anyone too. It’s easily done these days. It has to be topical, but at the same time relating to your own industry.
#2 Lead By Example
Being productive breeds further productivity. This is why by you being productive, those around you will too. If you employ a workforce or even only a few people, it’ll most likely rub off on them, driving them to increase their productivity too. This applies even if your business is online and you and your team are working from home. They’ll be able to see the work you’re completing and how often it’s getting completed, driving them to further success.
Even though you’re the boss, putting in sub par work and performances won’t work. Some of your staff will keep their heads down and work hard, but others will see the lack of work coming from you and take it as an example. Be careful, and be sure to know that your behaviours will be copied to a fuller or lesser extent. Whether you’re the manager or simply the owner, keep it in mind and strive for productivity because that, in turn, will make your business soar.
#3 Constant Engagement
Engaging with those who are your customers is a vital part of being able to bring them back again. Social media is one example, but there are others too. You need to engage with your customer base to ensure they feel the need to come back and shop with you, and to also understand what’s new with your business. A great way to do this is via the email list. You have to be productive in its management, and you also must ensure you don’t overdo it. Overdoing the emails will lead to people unsubscribing from your lists, and lead them to being quite frustrated with what you’re trying to do.
A monthly newsletter is a good option, and then you can email them whenever you’ve got a deal on too or a voucher. Another great way to ensure your engagement stays constant is by showing you listen to customer feedback. It isn’t always easy to stay on top of this, especially if you get a lot of feedback, but showing people you’re there helps. Look how important the large businesses think this is. You can always see them interacting with people on Twitter.
If people think they’re being listened to there’s more of a chance they’ll continue to shop with you over a longer period of time. You’ll know if it’s too much. Just think about the amount of spam you ignore in your mail folder. What makes you open it instead of ignore it? That’s what you need to aim for.
#4 Keep An Eye On Competitors
Not everyone is great at this and it does really take a lot of productivity to keep tabs on all of them. What are they doing which went well, and what are they doing that you can be improving on? These are the only questions which, in reality, you need to be thinking about. Copy what works well, improve on what isn’t working so well and it’s as simple as that. In regards to the copying, ensure it’s done in a way which seems organic, but there’s no getting away from the fact that this happens in every single industry in existence. If you can, keep a few tabs on what’s going on with their feedback and capitalise on it.
What are customers looking for elsewhere that you can provide? If your competitors are trying new ventures you need to keep an eye out because if they go well you know that you can do something similar in the future, and if they don’t go so well, you know it’s something that can either be avoided, or done better by yourself when you come to it. Other aspects of your business might take precedence, but try to keep the occasional eye on what they’re doing.
All this might seem hard at first, but once you systemize things, you get more productive and your productivity can make your business grow a hundredfold and more!