Giving Candy to Strangers: Tips for Creating Abundance through Heart-Centered Sales
Too many sales people are focused on the end result, the outcome—the close—and another notch on their gun! But, what if you approached “sales” from a heart-centered standpoint, with curiosity and playfulness, as though the world were your sandbox?
What if you created relationships for no other reason than to help others and make new friends? I know what you are saying, “How can it not be about results when it comes to business?”
One of the opening quotes in the book is one from Rick Warren – Life is about relationship, not acquisition. For me, that about sums up what this book is about. In times where people are wont to put results before relationships, Giving Candy To Strangers is brings a refreshing outlook to the whole business of sales.
As I was reading the book, I thought of all the times I have been turned off by people who sell Amway products and Herbal Life. Their attempts to chat up strangers is all about trying to convince you that they are leading such wonderful lifestyles and wouldn’t want you to miss out on that! Frankly, they leave me with the distinct feeling that they are out to con me!
Stan Holden focuses on keeping things real and allowing others to see you as you are, while you approach them with empathy and humor. One of the points I really appreciated was ‘Do What’s Right When No One Is Looking‘, which is truly the foundation for good relationship building.
Doing what’s right when no one is looking should be common sense. (But then again, a lot of sense these days in not all that common—present company excluded by the mere fact that you are reading this book). What you say and do when others are not looking says a lot about who you are. It’s called character. Babies and dogs (the jury is still out on cats) are very good at clueing in on someone’s true character. And so are strangers. When you approach strangers, many will have their guards up and their armor on. They will be observing things about you in a way that they may not even be aware of. That is intuition. You might call intuition the illuminator of character. All people have this and are in tune with it to varying degrees.
In India, I find that the Parsi community follows the principle of relationship building as a prelude to sales. And somewhat, similar to what Stan Holden recommends they bring a lot of humor and play into this.
Giving Candy to Strangers is a book I’d recommend to every entrepreneur and sales person.
Stan Holden, owner of The LooneyBin Creative Studio, has created work for many Fortune 100 companies. As a protégé, he was first published in a national magazine during the 5th grade. A graduate of California University Long Beach, his screenplay, Rebel Without A Claus, has received a “recommend” by Disney and optioned for filming. He resides in Irvine, CA, with his wife, Reneé, and their two teenagers, Sara and William.
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