When I was approached by Catherine Kennedy to join the book tour for Craved, I jumped at it. It was the right book at the right time! Read my review here to know why I say this.
Description of Craved
What does it take to stand out from the crowd? How do you build a brand people notice, connect with, and trust? What does it really take to get (and keep) a constant flow of incoming and loyal customers and opportunities?
In CRAVED, Keli Hammond walks you through the ins and outs of building a brand that is not only noticed, but sought-after and profitable. She uncovers the key elements needed to craft cohesive and clever marketing campaigns and demystifies the components needed to gain influence and be memorable.
In this book, Hammond combines decades of award-winning industry knowledge with helpful stories and advice that illustrates what not to do in brand building. She walks you through how to build a loyal tribe that advocates for you and endorses you.
Because marketing rules change quickly, the things that worked five years ago are now outdated and old-fashioned. The guidance you get from CRAVED will help you elevate your profile, attract more people to you, monetize your influence, and set the stage for long-term profit for your personal brand or business.
Whether you’re just starting out or you’ve been at this for a while, this is the resource you need to help make your entrepreneurial dreams a reality. Transform your life by strategically creating a brand people CRAVE.
A 2X award-winning marketer, Hammond combines decades of industry knowledge with helpful stories and advice that illustrate what not to do in brand building. She also walks you through how to build a loyal tribe that advocates for you and endorses you.
Because marketing rules change quickly, the things that worked five years ago are now outdated and old-fashioned. The guidance you get from CRAVED will help you elevate your profile, attract more people to you, monetize your influence, and set the stage for long-term profit for your personal brand or business.
Author Keli Hammond
Keli Hammond is a nationally-recognized, award-winning expert on marketing. The author of CRAVED: The Secret Sauce to Building a Highly-Successful, Standout Brand, Keli knows what it takes to make people stop, listen, engage, and invest in brands (both personal and business).
With a focus on brand acceleration and positioning, Keli’s expertise helps people pinpoint hurdles to success and pivot their marketing to achieve maximum results and brand loyalty.
Keli distilled more than 15 years of marketing know-how into her debut book, aptly named CRAVED, which offers practical tips and resources that provide clarity on how to turn a passion into profit by becoming a dynamic marketer.
Keli owns B Classic, a Washington, DC-based marketing and communications agency that helps entrepreneurs, corporations, non-profits, and government agencies better educate, entice, inspire, and engage their target consumers.
A highly sought-after speaker, trainer and writer, Keli regularly speaks to groups of business owners, students, and women about personal branding, marketing, and social media.
Keli holds a BA in Advertising from Temple University and certification in Change Leadership (Change Management) from Cornell University.
Connect with Keli Hammond on
My review of Craved
I’m a great believer in the saying, often attributed to, Gautam Buddha, ‘When the student is ready, the teacher will appear’. As I begin to set up The Frangipani Creative, I ‘receive’ books related to marketing, branding, etc. Craved is one of these books that magically came to me and I’m so glad it did. I could definitely do with some secret sauce to build my business.
I’ve always struggled with the idea of having to market myself and products. I realized at the very beginning of reading this book, that there’s a good chance that I was looking at marketing in a warped fashion. Here’s what made me want to read more of the book.
Marketing is not promotion. Marketing is not selling…marketing is the process of getting people to care about what you do and why you do it.”
Then the author goes on to share how we must approach marketing from the consumers’ point of view and not from our own. Looking at the need and reaching out to fill it is very different from ramming our products and ideas down the consumer’s throat!
The book gave good insights into the modern consumer who is spoiled for choice, and how we as a brand must learn to create experiences that matter to the consumer.
Building credibility, creating and expanding a network, and defining and developing brand identity were all well covered.
I found the content very insightful, easy to read and very well laid out. Most of all I appreciated the tone – friendly and personal. I read the book very quickly, but I know I’ll be going back to it to really soak it all in.
I would certainly recommend this book to all bloggers trying to build their brand and startup business owners. Go grab your copy today!
Book Links
Note: I purchased my own Kindle copy of the book and I’m sure glad I did!
This sounds like an excellent, and very useful read, Corinne!
This sound useful and if you are impressed by it Corinne, it must be good. Like you, I have always been a little aghast at the concept of marketing myself (or anything) so maybe it’s time I read this book and changed my perspective.
This one looks like a helpful read. Thanks for sharing, Corinne.