Social media is a great tool for helping to promote your blog. You can use it to attract new readers and you can also use it to keep your loyal readers in the loop. Here are a few ways to use social media to boost your blog.
Boosting Your Blog With Social Media
Use social media buttons
Social media works much like a mailing list, helping to alert readers whenever you post new content. Adding social media buttons to your site allows readers to easily subscribe with the click of a button. WordPress users can use plug-ins to do this. Try to place these social media buttons in a clear place on your blog so that people are likely to see them.
Get the timing right
When sharing blog content to social media, consider the peak times when your readers are most likely to be online. There are lots of resources online that can advise on peak times to post such as this online tool that tells you the best time to post on Instagram. It’s possible to schedule posts using the likes of Facebook, which could make it easier to take advantage of these peak times.
Repost old content
Social media is also great for reviving old content. You may be able to share old posts that are now relevant again. This could include seasonal posts or posts relating to trends that have come back in fashion. Make sure that you’re not reposting the same content too often, otherwise your followers will get bored.
Hashtags are useful for helping you to attract new blog readers. On Instagram and Twitter, hashtags are often used to label posts so that people searching for these labels can more easily come across your content. For example, if you’ve written a blog post of Marvel movies, using the hashtag #Marvel could help people who are searching for Marvel-related content. You should use no more than two hashtags on Twitter (more than this can seem excessive and will use up your character limit). Meanwhile on Instagram, you have a limit of 30 hashtags – feel free to use as many as you can!
Social media allows your readers the chance to comment and give feedback on your content. By replying to their comments and creating a discussion, you can use social media to make your blog feel more like a community. This will keep people coming back. You can also use social media to form cross-promotion strategies with other bloggers – you can make a pact to share some of their content in exchange for them sharing your content. This is a great way to generate new readers by sharing audiences – just make sure that their blog has similar content to yours that is likely to appeal to your readers.