There are various things I’ve been working on during my break. I’ve done a bit of research on attracting more readers to a blog. There are lots of ways in which you can increase your readership. Here are 7 ways to attract more readers to your blog.
7 Ways To Attract More Readers To Your Blog
Create more content
The more content there is on your blog, the greater the chance there is of someone stumbling across your content. Make sure that you’re consistently publishing new posts. Try to get into a regular routine if you can.
Focus on creating more original content
If your content is identical to a thousand other blogs, it’s likely to be drowned out. Try to focus on creating original content that is going to stand you apart from your competitors. This could include putting a personal twist on your content by adding your own photos and stories, or it could include carrying out your own original research.
Think about your titles
Snappy eye-catching titles can help you to attract readers. Avoid generic ‘how to’ titles where possible. You should also avoid lengthy titles that are harder to skim-read. At the same time, try to avoid clickbait – the content needs to live up to the title, otherwise readers will get annoyed and likely won’t return to your blog.
Share posts on social media
You can attract lots of new readers by sharing your posts on social media. Start by setting up pages on Facebook and Twitter. Whenever you publish a new post, you can then share in on your social media pages. Eventually you may start to build a following on your social media pages – this can be a great way to build loyal readers.
Add keywords to your content
Keywords are a big part of SEO. By adding specific keywords to your posts, you can increase the chance of them ranking more highly on search engines whenever people search for related terms. Try to incorporate keywords naturally into content – keyword stuffing may have the opposite effect and cause your posts to rank lower.
Invest in some advertising
It could be worth paying some money to advertise your blog in order to increase its reach. On social media, it’s possible to boost posts – this displays them as adverts so that your posts are seen by more social media users. You can also look into PPC (pay-per-click) advertising – these are adverts found across the internet that display until a certain amount of people have clicked on them. You can manage your own advertising campaigns or you can hire a PPC agency. Consider which option is best for you.
Allow guests to contribute content
Allowing guest bloggers to contribute content can be a way of increasing content and potentially a way of increasing readers. Every guest blogger that writes content on your site is likely to share that content with their friends and followers. As a result, you can build exposure.