SEO, or Search Engine Optimization, is a term that is extremely common in the online marketing world. There’s good reason why: the success of any blog or website will largely depend on how successful the SEO campaign for that blog or site is. SEO can be complicated. Let me attempt to simplify with 7 steps for perfecting your SEO campaign.
Let’s assume you run a lifestyle blog. If you want your lifestyle blog to be successful, running a successful SEO campaign is an absolute necessity.
Here are 7 Steps For Perfecting Your SEO Campaign
#1 Research Popular Lifestyle SEO Keywords
Researching popular lifestyle SEO keywords should be your first step when running your SEO campaign. Keywords can be anything from skills to job titles to the names of companies to everyday jargon and so on.
Your objective here is to uncover the specific keywords relating to your blog’s niche that most people are typing into a search engine. By including these keywords into your blog’s content, it will rate higher on the search engine’s results page.
# 2 Place An SEO Keyword In Your Domain Name
Your online presence essentially begins and ends with your domain name, the name of your lifestyle blog and the identity of your brand. But the reason why researching popular SEO keywords comes before choosing your domain name is because it’s wise to include a popular SEO keyword in your domain name to begin with. Doing so is guaranteed to rank you higher on a search engine.
#3 Publish Content Rich In Popular Keywords
Writing and publishing content is undeniably the fun part of running a blog, and besides making sure the quality of your content is unquestionable, also make sure that you’re including enough keywords in that content as well. As a general rule of thumb, strive to include at least 2-3 keywords or phrases for every 300 words of content.
#4 Include Keywords In Your Meta Tags
Your domain name and content are not the only places to include popular keywords. You’ll further enhance your SEO marketing campaign by including them in each of your meta tags because it will be easier for a search engine to classify your pages in the search results.
#5 Request Your Contacts Link To Your Blog
The beauty of networking in the blogging world is it gives you more contacts who you can ask to link to your blog from their own blog (and vice versa, you can link to their blog as well). Cross linking is ultimately one of the most overlooked but also among the most effective methods for driving more traffic to any blog.
#6 Submit Your Blog to Search Engines
After you have built your blog and included keywords in your meta tags, the next thing you need to do is submit your website to each of the major search engines. There are many free web submission services that you can use to get this done in a matter of seconds.
#7 Make Improvements
Finally, there’s always room for improvement, right? Use a website analyzer to generate a report on the strength of your blog’s SEO campaign. You’ll be given information on which of your keywords are the most popular and specific errors you need to correct to increase your rankings.
Time To Get Started
Now that you know what you need to do to truly perfect your lifestyle blog’s SEO campaign, the next thing you need to do is get started applying what you’ve learned. By utilizing the tips in this brief guide, your blog will stand a much greater chance of attracting visitors and getting off the ground.
Image credit: Female hands on the keyboard via Shutterstock
Pinned and tweeted for future reference. Thank you for these tips – they will be helpful to many.
SEO has a major role to play in popularising the post. I don’t usually look for SEO optimising while writing a post, mostly due to laziness. Reading your tips, I think I should be doing that now. Thanks, Corinne.
My logic is that since we’re writing for public consumption we might as well do a good job of getting it seen, Maliny.
Thank you for sharing this, Corinne. I don’t have much knowledge about this SEO stuff. This is helpful. 🙂
Since you have a self-hosted blog, it would make sense for you, Vinitha.
Very valuable tips, Corinne. Never given a thought to this earlier but, now, will keep it in mind.
Glad you liked them, Esha. They make more sense when you’re self-hosted.